Doubling
response rates
in direct mail

FREE listing on www.UKEducation
News.co.uk when you undertake a mailing or emailing to schools with Hamilton House.

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Hamilton House Mailings Ltd is a company registered in England and Wales with company number 2444392.

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Ain't Doin' Nothin'
by THE NEW FORBIDDEN

All you need to know about direct mail

Hamilton House Mailings plc works in eleven different sectors within direct mail - each link on the drop down menu on the left gives you an entry point to one of those sectors.

The lists: mailing lists of different types - consumer lists, business lists, email lists, and so on.  

The media: starts from the consideration of how you want to reach potential customers - do you want to use shared mailings, send emails, advertise on web sites, do bulk mailings using Royal Mail

Creative: deals with the prime way of raising your response rate in a mailing.  It is the text and to a lesser extent the design that affects how many people will buy from you.

Database: takes on the problem of who you mail.  Most firms end up mailing people and organizations who will never buy from them - and yet it is often possible to examine mailing lists and remove such firms.  Here's how.

The library: is the repository of our knowledge about direct marketing - here you can find free articles, newsgroups where you can follow the daily news on marketing and exchange ideas with colleagues, and read the very latest thinking on direct selling.

Office/warehouse: what do you do when you don't have the staff or the space to run your business.   The answer is easy - you buy in the services you need - as and when you need them - an office that answers the phone in your name, that gives you just the amount of warehouse space you need...

Campaigns: you know your product inside out, but that is not the same as knowing the best way to approach a customer, or indeed how to keep the market bubbling along week after week, year after year.

The secret:  is there a secret in direct mail - the one trick you can pull in order to ensure that everyone buys from you?  You may not believe it, but there is.

Education:  the UK spends over £30 billion a year on education making this one of the key selling propositions for industry.   But it requires a unique approach - hence it gets its own section on our website.

PR: the final part in the mix.  Add public relations to a successful direct mail campaign and you have everything you need.

Research: find out what your customers - and non-customers - think about your company and your service. We will put together and run a survey from just £100.

Webdesign: HHM will build a website for you - prices start at £175 including hosting, webaddress and email facilities.