Following up those who have been on your website

Whenever you do an email campaign with Hamilton House it is possible to send a follow up email to the people who have clicked through from the email to your website. 

Indeed it is possible to build a list of all the people who have been on your website in this way and re-mail them regularly.  It can be a very effective and low cost way of advertising.

The only problem is that you need to be careful about what you say to these people.  Writing along the lines that, "I noticed you were on our website recently and..." is generally a total disaster (since no one likes to think that their web site activities are being spied upon.)  A more sophisticated approach generally works better.

If you are interested in writing again to the people who hit your website, we can provide the data and help you do this.  The process works slightly differently depending on the list that you used to mail out, but here's a simple guide...

In each case, we will tell you how many click throughs your website got.  You can then decide if you would like to write to these people again – perhaps also including in the email other people who have previously expressed an interest in your offer.

What's more, each time you do this we can add the new email addresses that have clicked on your website, and add them to your own list of potentially interested companies.   Each time the price remains the same.

So, to be clear, you might get 100 click throughs from a mailing.  We can then re-mail those addresses for you for the fee below.  Next time you mail with us you might get another 100 click throughs.  We will add those to the list you picked up last time, deduplicate and mail out again.  So this time you might mail 180 addresses.   A higher number but the price remains the same.

Here's the price, according to the list you use at the start.

a) Generic list.  If you used a generic list (i.e. one that contains addresses such as admin@, office@ etc) or your own list then we can supply you with the data so you can email the list yourself as often as you wish.  The price is £20.

If you would like us to email the list out for you the price rises to £40. 

b) Preference lists.   These are lists that go to the same sort of addresses as generic lists, but include in the subject line the name of the teacher - and this enhances response rates.   Again we can supply you with the data of people who clicked through - in this case the cost is £30 irrespective of the size of the list.  And again, if you want us to mail it out for you, the cost is £40 – once more irrespective of the size.

c) Personal.   With the personal lists (which contain the full personal email address of the teacher) we are not able to supply you with the data of who clicked through, but we can email the people who clicked through for you, and add them to an ever growing database of your contacts which we hold for you.  The charge is £40 to pick up data and transmit it. 

d) Using your own list for the initial mailing.   This works in a slightly different way, but the options are still the same.  There are details at http://www.emails.gs/ownlists.html

Using this approach to develop a profile of interested schools

Take this example: if you email 5000 schools and as a result of this 100 people go to the website, then one can analyse the schools those 100 people work at and build a profile of the schools that are most interested in your product or service.

That profile could prove invaluable in identifying the schools most likely to buy from you.  So, for example, if you sell something to music departments in secondary schools it would be most interesting to know if your current advert is likely to get sales from specialist music and performing arts schools (because they are specialist) or less likely (because they have already got it).

Again if you get no click throughs from Scotland, that suggests you could omit mailing the schools in Scotland next time around.

This information can help you then plot a postal mailing at a much lower cost than normal - because you can omit the types of schools that are least likely to reply.

Combining with the Guaranteed Service

You can ensure that you are building up a sizeable list of interested teachers by combining the service above with the Guaranteed Email Service.  There’s more information on that here…

For non-Velocity clients of Hamilton House there will be a small charge for this data; to discuss this we would need to know what sort of emailing you are doing, and what sort of data we are going to have to analyse.

For Velocity clients (see www.Velocity.ac if you are not familiar with this service) we can build this work into the Velocity campaign - subject to the volume of work we are already doing for you.

Please do call 01536 399 000 if you are interested in any of these services.   If you are interested in Velocity itself call the same number and ask for a member of the Velocity team.