Starting a career or a new business is not easy. The marketing team of any company performs an intensive study before launching a product or business. A dental practice is not an exception. Dental Advertising is essential especially if you are new to the practice.
How does marketing or dental advertising affect your dental practice?
How to Attract New Patients to Your Dental Practice
Marketing is a key factor to business success. For an oral health practice to be successful, marketing strategies and dental advertising must be in place. The dental company must offer products at a competitive price and quality.
Typically a dentist can not do this on his own, and he needs Justin Morgan the dental marketing guy. Marketing guys will do SWOT analysis first. They’ll check what the strengths, weaknesses, opportunities and threats of the oral health companies are. From there they’ll apply strategies like:
Referral Bonus System
Offer rewards to patients who can bring in new patients to your clinic. If a friend or family member referred by a patient comes for dental service, you can offer some discount on services or oral care products to the referrer.
Make an Offer Which Beats Your Competition
Provide clinic schedules when others aren’t available. You can offer an option where they can have an appointment with you even during weekends. See that your pricing is competitive. Check how much your competitors price a product you are also offering.
Provide Unbeatable Customer Service
Do your receptionist, front desk clerk, and hygienist have pleasant personalities? Are they friendly with your patients? See to it that you have trained your staff to deal with patients cheerfully.Make the appointment setting easier for your clients. Invest on software that lets your client schedule their check-up or visitation easier. This is one come on for them.
Be Active in Your Community
Participate in community volunteer activities. Your name will stick in their minds when you have a positive community image.
There are other ways you can explore. Always consult your dental advertising company for advice.
Dental Office Marketing Tips
Once you have started your dental clinic and have steady revenue, you can still spike it up by using some other marketing tips like:
Start a Blog
Starting a blog is a valuable tool. You can give your patients relevant information about dental hygiene or interesting facts about dental care.
Mobile Optimized Your Blog
Make sure your blog or website is optimized for mobile devices. The majority of adults purchase products online using their mobile phones. Be sure that your site is easy to navigate.
Blog Should Be Search Engine Optimized
It isn’t enough to have a blog, have it optimized. Meaning makes it page one in Google when searched. You will undoubtedly increase your leads and eventually conversion. There are strategists and companies that offer services regarding SEO. If you are not confident in this area, you should hire one.
Engage on Social Media
Connect with your patients through social media. The majority of the people nowadays are into social media. They get a lot of information from different platforms like Facebook, Twitter, Instagram, Pinterest, etc. Be sure to share relevant content only.
If it is not within your capacity or you don’t have time to do these things, ask around for the best dental advertising company.
Always make marketing a priority. Use marketing strategies to set you above your competitors.