This page provides links to the Hamilton House Download Centre where you can find information on the various articles we offer for sale and then buy on-line via our secure server for immediate download. 

The titles available are listed in 3 categories below - to see a description of each article please click on the relevant link:

• Raising Response Rates in Direct Mail
• Selling to schools – how to improve your sales through direct mail
• Marketing information for colleges and universities promoting courses to school leavers

Raising Response Rates in Direct Mail

1. Cutting your marketing costs in half
2. How charities can use direct mail and mail order to raise funds and increase support
3. Ensuring success in your direct mail
4. Is your promotion legal?
5. One change makes all the difference
6. The perfect sales letter
7. The text is everything
8. You are not reading this How to make your advert stand out among the thousands we see every day.
9. Colour effects in direct mail
10. Grabby image theory

Selling to schools and parents

1. Direct mail case studies
2. Email marketing to schools
3. How to double response rates in shared mailings
4. Promotional activities with schools
5. Raising response rates in mailings to nurseries
6. Selling to parents
7. Why it gets harder to sell to teachers
8. The five direct mail headlines most likely to double your response rate when selling to schools
9. Direct mail to schools – A survey of the mail reaching schools in the Autumn term 2007

Marketing information for colleges and universities

1. Generating more applications per course from 6th form and gap year students
2.  How Students Choose Universities
3. Marketing Undergraduate courses in mathematics to school and gap year students.

We have also published our first book, Education Marketing, by Tony Attwood, and a second title will be available later this year. For further information on this book and to purchase please click here.