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Doubling response rates in direct mail  
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Marketing Minute

 

Below is a selection of brief "Marketing Minute" guides covering key issues in direct mail. They come in 3 categories - general, business and education. Just click on the link to read them. If you have any comment to make on anything you read here please contact us at freereports@hamilton-house.com

Most of these guides are just one or two pages long. If you are looking for more substantial information on any particular topic, you will probably find it in the Hamilton House Library, which houses a regularly updated collection of major articles giving a much more detailed account of each topic covered.

General

Open rates: a review of statistics in email marketing

Blogs, web 2.0, newsgroups and building relationships

The five ways of doubling your response rates by being different

Double your response rate and halve your cost

How to guarantee commercial success with direct mail, email and blogs

Making email and direct mail work amidst all the spam

Quality control in direct mail

Raising response rates:  The four golden rules

The Great Myths of Direct Mail

The questions to ask when buying mailing lists

VAT Zero rating of mailing and email lists for charities. Rulings from Customs and Excise.

Why do some mailshots get fewer sales than expected?

 Why response rates vary  

 

Business

Increasing visits to your venue

Publisher's report

Selling into businesses via direct mail

Selling to consumers via direct mail

Education

When to mail schools 2008/9 - includes information on changes to buying patterns in schools

Different types of schools

Educational definitions and key phrases

Mailing and emaiing schools - a comparison

How to sell to students

Public relations in the education market

School Sports Coordinators

Supplementary Schools

The Hamilton House guide to making a profit from emailing schools

The Hamilton House Guide to making a profit from solo mailing to schools

The Hamilton House Guide to making a profit from shared mailing to schools

What happens to the mail for headteachers in secondary schools?

Why Hamilton House shared mailings response rates are the best

Is there an easy way of getting articles about your company into the education press.

 

 

 

 

 

 

 

 

 



 

 
 

 
Contact information

Telephone
01536 399000

FAX
01536 399012

Postal address
Hamilton House Mailings plc Earlstrees Court
Earlstrees Road
Corby
Northants NN17 4HH

Electronic mail
sales@hamilton-house.com

Chairman
Tony Attwood

Managing director
Stephen Mister

Operations Director
Samantha Bates

Opening Hours
9am-5pm Monday to Friday
Not Bank Holidays

Multimap

Directions to HHM plc