As a salon owner, the troubles of setting appointments are not foreign to you. Every day, clients call to set an appointment only to cancel at the last minute. All those minutes and hours spent over the phone trying to settle scheduling issues only to be wasted in the end. This scenario is not new, but is it necessary?
We don’t think so. Salon appointment software was invented to address this exact problem for salon owners like you. Below are four ways this appointment software can change the way you do business for good:
1. Make It Easier for Clients to Book Your Services.
More than thirty percent of clients prefer to book appointments outside business hours. This can be a real problem if you don’t have a system in place that will allow clients to book after you are closed. This will make you lose precious opportunities to generate revenue and slow down the growth of your business.
Appointment software is the easiest and most cost-effective way to keep your salon open for appointments 24/7. Not only will this attract new customers, this will also keep your existing customers happy with how convenient and customer-friendly your services are.
2. Target Millennials.
In this age, if you want your business to succeed, you need to attract the millennials. There are 75.4 million millennials (those below 35) in the USA as of 2016, and 25% percent of these young ones will only make appointments online. They are also the largest group of smartphone users, but they absolutely dislike making phone calls. For them, it is time-consuming, an unnecessary hassle, and outdated. If the entire process of looking for, studying your products and services and then closing the deal can’t be done online, they’ll hop onto the next business, leaving yours behind. That’s because business professionals like the agents at casasencolorado.com simply don’t have the time.
What does this mean for us? Attracting millennials means giving them the capacity to book appointments in your salon without having to call you. If you’ve been relying on phone calls to close appointments, it’s time to redefine the process and use appointment software to make your appointment process hassle free.
3. Reduce No-shows.
No-shows are huge time wasters. An MGMA study recently showed that even established local businesses experience a daily average of 12% to 50% no-shows and last-minute cancellations. This can be minimized by using appointment software since these programs come with automated email, text, and in-app reminders of the upcoming schedule. This way, your clients (and you!) will not forget and miss any appointment. Moreover, since there will be reminders, your clients can inform you beforehand if they can’t make it, saving you the worry and anxiety that come with no-shows.
4. Keep Track of Important Data.
Various appointment programs have features that allow users to see statistics that are indicators of a business’ performance. Without this data, you are not fully in control of your business, and we know that we cannot grow something that we do not control. Appointment software provides statistics on how many clients booked your salon in a week or month. The data is digital and already recorded, so it is readily available to you. You can use these statistics in assessing whether the number of your clients who booked online increased or not. Some software also lets you see other information about your clients such as their location, age, and sex. These pieces of information will give you insight on who commonly avails your services.
These perks are highly valuable to salons, so much so that the number of salons and other businesses using appointment software is steadily increasing. Don’t get left behind and start improving your appointment process using the best appointment software in the market.